Guest posting is one of the most effective ways to get traffic, grow your brand, build links, increase your search engine ranking, and drive sales.
Drawing a relevant audience has become harder now that nearly everyone has a blog. But guest blogging on a website that already has high traffic from your target audience gives you the opportunity to:
- Get your writing in front of a relevant and interested audience
- Establish relationships with bigger bloggers
- Boost your SEO by linking to a larger website
Guest blogging gives you the chance to quickly reap the benefits of that site’s hard work. You will be getting your name out into your target community, which directly helps with branding yourself and your business. Additionally, the exposure can lead you to being introduced to other marketers and into relevant business circles that can positively impact your business.
The challenge with guest posting
It is unfortunate that many new bloggers don’t take advantage of this opportunity. High-traffic bloggers receive many requests for guest posts, but turn most of them down because:
- The new bloggers lack original content that can give the audience something new and informative
- The posts are not backed by research, data, charts, and expert opinions. Creating content based on your opinion is easy compared to producing data to back up an argument.
- Lack of substantive content – many popular blogs are not looking for short content
So, how can you get your request accepted and start leveraging guest posts as a marketing medium?
Identify blogs to post on
You want your blog post to be found on a site that contains industry information, so start by looking for blogs that are related to your niche. This way, a reader will be naturally inclined to follow a link back to your own blog when seeking more information.
If you are active in your niche, you should already know a number of popular blogs and even follow them. Look for any guest posts on these sites and follow the author’s links back to their site to see if they’re potential places to guest blog on.
You could also post on unrelated sites to increase the traffic to your site, though these will not be targeted visitors.
Familiarize yourself with the blogs you’ve identified
Although you may want to contact the blog owner right away, it is important that you first familiarize yourself with the blog. Start reading the blogs regularly and leaving appropriate comments. Also try to identify:
- The level of target visitors – beginners, intermediates, or advanced learners
- The blogs audience – product buyers, other business owners, or people looking for information about products
- The content style – is the content in list form, how to guides, or tutorials? Are the posts specific or general? This is important because you need to create content along the same lines.
- The amount of feedback on different posts – to identify whether the site’s readers are responsive
- The type of marketers making the guest posts – are they experts in their niche or well-known marketers?
At the same time, start leaving comments regularly so your name will be familiar with the blog owner when you eventually contact them by instant message or email. Additionally, if you leave useful information the blog owner will identify you as someone who is knowledgeable in the niche, allowing you to set yourself up as an authority in your industry.
Contact the blog owner properly
Once you have studied and analyzed the blog’s content, you will be in a better position to know the type of post to create. If you know from the start that your article suits the blog’s reader, your chances of acceptance will be much higher.
Create a general outline of the type of article you want to write, including the length of the post, and then contact the blog owner. You can do this via the contact form on their site, or using an email address or Skype account if provided.
Start by introducing yourself and what you do. Also mention if you have had other posts published on other sites, plus whether you have some training in a related area as this will help improve your credibility to the blog owner. Any type of experience or expertise that will identify you as an authority in your niche will benefit you.
After your introduction, outline the idea you have for your post and state why you think their readers would enjoy it. You might also want to state your intention to offer your post to that blog exclusively, because no one wants to publish the same posts as other blogs.
Consider sending them links to your own site so the webmasters can see the type of content you offer to your readers.
When looking to publish in an active blog, it is important to remember that they could be extremely busy and may take a while to respond to your message. So, wait a few days before trying to contact them again or moving on to another webmaster.
When you get the opportunity to create a blog post, concentrate on delivering a quality post as it could bring you lots of targeted traffic for years to come. Use below button to share and spread the love-